About this template

Mission/Hero Statement (Purpose)

Your company purpose statement clearly communicates the reason your startup exists, identifying your mission and impact in one simple, powerful sentence.

Problem (Purpose)

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*Clearly articulate the customer’s pain points. Explain why existing solutions fall short in solving these issues, emphasizing the unmet needs and highlighting market opportunities.

• use bullet points
• and images*

Solution (Uniqueness)

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Explain concisely why your solution uniquely addresses the identified problem, detailing what differentiates it from competitors and why this differentiation is sustainable over time.

<aside> <img src="/icons/cursor-click_blue.svg" alt="/icons/cursor-click_blue.svg" width="40px" /> A couple of text or visual examples will help

</aside>

<aside> <img src="/icons/city_blue.svg" alt="/icons/city_blue.svg" width="40px" /> A couple of text or visual examples will help

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Why Now (Uniqueness)

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